The Audience Insights Developer is responsible for developing a comprehensive, 360-degree view of St. Louis Public Radio's digital and radio audience. Passionate about data analysis, data integrity, and its application to a wider engagement and conversion strategy, the Audience Insights Developer defines and develops studies and analyses that increase St. Louis Public Radio's knowledge of our audience and their behaviors. The role works closely with team members in content, digital, and fundraising to develop and launch innovative tactics to deepen audience engagement, retention, and donor conversion.
The ideal candidate will have an interest in performing a dual role as both a business intelligence analyst and developer. Experience delivering end-to-end business intelligence solutions is ideal. A strong technical background and knowledge in data architecture and web analytics are required. The person in this position will liaise with senior management and key stakeholders in the content, digital, programming, and fundraising teams to explore and explain key insights into audience behavior.
St. Louis Public Radio | 90.7 KWMU and Quincy Public Radio | 90.3 WQUB know that a diverse workforce, management team, governing body, and Friends of St. Louis Public Radio Board contribute greatly to our knowledge and understanding of the St. Louis and Quincy region’s diverse communities, and to our ability to deliver content and services that will help us attract, grow and engage audiences and help them to achieve their full potential.
We endeavor to recruit from a broad pool of candidates enabling us to hire and promote qualified candidates with a variety of cultural and ethnic backgrounds, personal experiences and characteristics, and talents that reasonably reflect the diverse needs and interests of the communities served by KWMU and WQUB. St. Louis Public Radio | 90.7 KWMU and Quincy Public Radio | 90.3 WQUB will continue to explore new opportunities for achieving and promoting this diversity and to monitor and evaluate our success.
This means St.Louis Public Radio/Quincy Public Radio adopts federal and state law, KWMU/WQUB’s Equal Employment Opportunity Policy, and the Corporation for Public Broadcasting’s Diversity Eligibility Criteria.